Every day asks for more than we can give.
This shirt is a quiet reminder that you get to decide what deserves your time, energy, and attention.
The I Choose What Matters tee is designed for real life, school drop-offs, long workdays, errands, and the in-between moments where clarity matters most. It’s not about doing everything. It’s about choosing intentionally.
Soft, comfortable, and easy to layer, this shirt fits into everyday routines while reflecting a grounded mindset: focus over frenzy, meaning over noise.
Wear it as a personal reminder or a subtle signal to the world, your priorities are chosen, not demanded.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
Why We Use On-Demand Manufacturing
Made With Intention, Not Excess
We choose on-demand manufacturing because it mirrors the message behind this shirt, choosing what truly matters and letting go of the rest.
The Benefits
No Overproduction
Each shirt is made only after it’s ordered, reducing excess inventory and unnecessary waste.
Made Just for You
Your shirt isn’t mass-produced or sitting in storage. It’s created specifically for your order.
A More Thoughtful Process
On-demand manufacturing allows us to focus on quality over quantity and intention over speed.
Aligned With Our Values
Choosing on-demand is one small way we practice the same mindfulness and restraint reflected in our designs.
What This Means for You
Because your item is made to order:
Production takes 3–4 business days
Shipping typically takes 4–8 business days
Items may ship separately
Thank you for choosing a more intentional way to shop.
Every day asks for more than we can give.
This shirt is a quiet reminder that you get to decide what deserves your time, energy, and attention.
The I Choose What Matters tee is designed for real life, school drop-offs, long workdays, errands, and the in-between moments where clarity matters most. It’s not about doing everything. It’s about choosing intentionally.
Soft, comfortable, and easy to layer, this shirt fits into everyday routines while reflecting a grounded mindset: focus over frenzy, meaning over noise.
Wear it as a personal reminder or a subtle signal to the world, your priorities are chosen, not demanded.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
Why We Use On-Demand Manufacturing
Made With Intention, Not Excess
We choose on-demand manufacturing because it mirrors the message behind this shirt, choosing what truly matters and letting go of the rest.
The Benefits
No Overproduction
Each shirt is made only after it’s ordered, reducing excess inventory and unnecessary waste.
Made Just for You
Your shirt isn’t mass-produced or sitting in storage. It’s created specifically for your order.
A More Thoughtful Process
On-demand manufacturing allows us to focus on quality over quantity and intention over speed.
Aligned With Our Values
Choosing on-demand is one small way we practice the same mindfulness and restraint reflected in our designs.
What This Means for You
Because your item is made to order:
Production takes 3–4 business days
Shipping typically takes 4–8 business days
Items may ship separately
Thank you for choosing a more intentional way to shop.
